Designing a home for crate-diggers and serendipitous music discovery

Music shouldn’t be like McDonald’s.

Whohears.com teaser

How can we facilitate music discovery through the lens of crate-diggers and create a sense of community?

How it all started

Soulseek — Redesign exercise

A platform where lazies discover music through snob picks and snobs get to know each other.

Newsletter snippets

2# Iteration

Various iterations and A/B tests for landing pages.
Surveys used for recruiting participants and gather music gems.
Rapidly creating an MVP for testing how people may interact for music discovery.
More than 80 hours of music gathered from the community. No copyright issues.

5# Iteration

The interactive prototype used primarily for interviewing and testing with nerds.

The results so far

Independent product designer based in Bucharest.

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