Romanians favorite crosswords game, now in their pockets.

The indie way of making a game.


If there are moments like “Unce upon a time…” which are shared from generation to generation, the classic crosswords game would be one of them. Nowadays no one carries a pen and a newspaper with them anymore, so this is how it got started.

The client (my father)

My father is a crosswords “connoisseur”. 20 years ago, he published various crosswords games for the most popular newspapers and magazines in Romania.

The challenge

How might we avoid being “just another crosswords game” for the younger audience?

Well, the most obvious differentiator was the content. We can create high-quality, unique content. For this type of games, it is not very much about the experience as it is about the content.

The solution

The indie way of designing and building a game.

No budget, very little time, and not enough app development experience.

  1. We didn’t have enough time to put into this (it was a side-project after all).
  2. We already knew something about our audience. Just enough for making me enthusiastic about making this game.
  3. I have found a template containing a starter framework for allowing me to build this game. I have bought a license and started getting my hands dirty. It was built on Java, so I could put in on Google Play and test it with real users.
  4. I was lazy (lean product development).

How fast should we launch?

In most cases, we should launch as fast as possible. Because we want to have people using it. Why? Because then we can figure out if they use it, how they’re using it and if they don’t, why not? You can find bugs you haven’t found yourself. And you can get direct feedback from users to improve it.

The results

Buying that framework license quickly allowed us to create content and don’t focus too much on the visual side of it. Once we’ve managed to get a starting point(have few levels added for our users to start with) we decided to publish it on Google Play.

Almost 700 reviews on Google Play.
  • Now if you search for “crosswords’ in Google Play we are in the top 5 results.
  • Almost 700 genuine reviews
  • Featured in one of the most influential start-up related magazines in Romania.
  • Recently launched the iOS version.
  • 10.000+ installs
  • 0$ spent in marketing campaigns, just organic growth.